About Wilco Media
Wilco Media, LLC is a design agency specializing in sports media. Our most popular service is Commitment Edits—custom graphics that help athletes announce their college decisions on social media. We also offer web design for businesses and are currently expanding into AI automation integration.
Will Collins
Creative Director & Sports Brand Designer
I’m a sports brand designer and creative director running Wilco Media. I’ve worked with over 1,000 athletes nationwide, helping express their identities through visual literacy. I study marketing at Xavier University (OH) and work as a Graphic Design Specialist for the Athletic Department.
2018-2022
Graphic Designer
Tipton Edits
I produced graphics for Joe Tipton, of @TiptonEdits on Instagram and X. I collaborated on “commitment” and general recruitment graphics, and mostly produced “jersey swaps” of highly ranked high school basketball players, which were then imposed onto graphics posted on social media.
2022-present
Wilco Media
Owner
Starting in 2022, I have worked directly with over 1000 athletes providing sports graphic design services, eventually expanding into web design and following the AI space. My goal is to combine the worlds of art and sports while elevating brands using innovative solutions.
2024-present
Xavier Men's Basketball
Graphic Design Specialist
As a student employee with Xavier Athletics, I've produced 150+ pieces of content across social and digital platforms.
Some highlights include:
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In-game story template for @XavierMBB
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2024-25 MBB Media Guide
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Hall of Fame Inductee graphics
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M/WBB Returners + Retired Jersey posts
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All-Big East Preseason graphics
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MLS Draft announcements
My work appears on @XUAthletics, @XavierMBB, and goxavier.com - and has been featured by @SeanMillerPod, @SkullSparks, @BigEast, @XavierUniversity, and @ColoradoRapids.